Highlights include: Jean-Martin Charcot and hysteria. Sigmund Freud. Psychoanalysis. Shell shock. IQ tests. Eugenics. Scientist-turned-ad-man John B. Watson and the behaviorist movement. Conditioning. B. F. Skinner. Harry Harlow and the power of love and comfort. Frieda Fromm Reichmann and the treatment of schizophrenia at Chestnut Lodge. Mental institutions. Drug therapy. Alzheimer's disease.