3/5 BORROWED NOSTALGIA
  by TONY (WILLIAMSBURG VA)
I've only watched some of it, but it is fun. Even though alot of the commercials were originally aired during my lifetime, I am not old enough to remember most of them. It gives me the same feeling of "borrowed nostalgia" I get from watching a series like Mad Men.

4/5 We'll be right back... but first...
  by Annie Van Auken (Planet Earth)
Running time for the 276 spots (and extras) on ST. CLAIR's CLASSIC TV COMMERCIALS is five hours. The three single side-recorded DVDs include bonus features that are typical of this manufacturer. Commercials are for products that fed our wants and addictions 30, 40 and 50 years ago (like suds, smokes and wheels).

For Boomers and Seniors who had their rabbit ears on back in TV's Golden Age, the spots in this set are certain to bring back fond memories, and for younger folks these will be an eye-opener (yes, in the old days they used to hawk cigars and cigarettes on TV... A LOT, in fact!). For everyone, these long ago ads are a good illustration of how Madison Avenue once created and shaped our cravings and perceived needs.

(NOTE: The St. Clair logo flashes on-screen briefly and infrequently on all discs.)


The perfect companion for this collection is CLASSIC TV COMMERCIALS: ONES WE NEVER FORGOT, also from ST. CLAIR. Or, get all 6 DVDs combined on their TV COMMERCIALS- THE ULTIMATE COLLECTION.


PROGRAM LIST for "Classic TV Commercials: What We Lusted For"--

DISC ONE - CLASSIC CAR COMMERCIALS: !950s Chevrolet, 1960s Chevrolet, Chrysler/Plymouth, Ford/Lincoln Mercury/Other Makes (62 ads, total)
BONUS: Gallery (24 mins.)

DISC TWO - CLASSIC FOOD AND BEVERAGE COMMERCIALS: Beer, Coffee, Other Beverages, Food, Snack Foods (118 ads, total)
BONUS: Gallery (5 mins.)

DISC THREE - CLASSIC CIGARETTE COMMERCIALS: Lucky Strike, Marlboro, Newport, Raleigh/Belair, Viceroy, Other Brands (96 ads, total)
BONUS: Gallery (13 mins.)
(I count 137 spots here, not 96)


FOR COMPLETE PROGRAM DETAILS, SEE COMMENT #4
(link is located below)